Now, more than ever, are people invested in their personal care and safety. During the Covid-19 pandemic the soap and body wash market saw an 194% growth in the market with 102% in luxury hand soaps, and only set to stay high with strong public health and safety procedures in place to keep citizens safe1.
Only three weeks ago did the vegan skincare brand launch, Little Danube. Taking a storm in its local area of Richmond with it’s all-natural vegan soap bars and completely plastic free business.
Already has the brand been snatched up by high-end boutiques across London, such as Wolf & Badger and other prestigious online stockists, like The London Artisan and Roullier White. Little Danube is set to take the vegan soap industry by storm with other big brands gauging interest in the new form of bubble pop soaps.
The founder of Little Danube is none other than Katrina Borissova, who is very familiar with the corporate world, previously working for giants, such as Amazon and in the pharmaceutical sector within accountancy and project management.
Katrina took the plunge this year to quit her full-time job and work on launching her new skincare brand online, which went live on the 1st August 2020.
“Little Danube is about creating skincare which not only smells beautiful but enjoys all-natural ingredients, educating people to alternatives which don’t include toxic chemicals, sulphates or whale fat. The soaps are created from a unique mould which makes them massaging and perfect for the bath and shower, not just to wash your hands with.
Soap bars are making a come back and I wanted to create a brand which was fun, colourful and resonated with any type of person who wanted to add colour into their life” Said Katrina Borissova, Founder of Little Danube.
Little Danube was launched and cut through a heavily saturated market, with its unique art form soaps described as ‘artisan pop’.
The brand is also seeing great traction from the eco-friendly community. When launching the brand, Katrina was keen to make the entire business plastic-free and sustainable, offering alternatives to those who wanted to live a more plastic-free life.
“It was important that the packaging was sustainable as I’m a big advocate for cutting down on plastics. I found No Issue, who do amazing plant-based mailers and soy-based ink on tissue paper which was still beautiful.
The card boxes the soaps are packaged in are fully recyclable and of course the soaps themselves contain no microplastics, which is a big problem at the moment in many products in the beauty industry” said Katrina.
All the scented soaps are made with essential oils from fruit or plant extracts which gives them an unforgettably fresh smell alongside coconut and olive oils to moisturise.