Tech platform set to standardise CSR launches and help us live more sustainably



UK tech start-up whatimpact is a ground-breaking and innovative tool designed to revolutionise the social impact world. The Artificial Intelligence (AI) enhanced platform is designed to simplify the process of matchmaking organisations who have resources to give, with those organisations seeking resources.


The whatimpact platform launches in November 2020, and will bring together like-minded businesses, charities, social enterprises and grant makers in a two-way marketplace. In doing so, it will set a new precedent in the way that CSR relationships are established, managed and reported on.


In anticipation of the November launch, whatimpact is releasing a whitepaper rich with findings from industry research and tangible calls-to-actions which would lead to positive change in the way the private sector and the third sector interact.


Challenges we currently face:

  • 50% of charities admit to accepting time donations from their CSR partners out of obligation, when in fact it has little impact and often costs them resources

  • 1.5% of charities get 70% of the sector income

  • Charities use £3.2 billion annually to obtain donations. £1.1 billion of this is used to apply for grants

  • 10% of charities are currently mentored by company representatives whilst over 45% claim they would value this

  • Only 40% of charities receive skills-based volunteering but 70% need it  

The whitepaper, entitled Improving Impact Creation: Rethinking Private and Third Sector Integration, outlines the changes that need to be made in relation to CSR and grant-making in the journey towards a sustainable future, defined by the UN Sustainability Goals Determined to help us all make a significant step towards sustainability and transparency, the whatimpact white paper sets four clear goals for the future of CSR and grant-making – these can be found in the notes-to-editors. 


Speaking of the whitepaper, whatimpact CEO and founder Tiia Sammallahti said: “We have identified both structural and mindset gaps between the funders and those delivering the beneficiary work - and solutions to bridge then. We invite all organisations with social mission and goals to

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