New Covent Garden Flower Market reopens on 15 June, marking the start of British Flower Week



Now in its eighth year, British Flowers Week will launch on Monday 15th June, the same day that the iconic New Covent Garden Flower Market will reopen to trade and the public after being closed for the first time in its 800 year history.


Many independent high street florists will also, once again, be able to open, so it is particularly apt for British Flower Week’s (15 – 21 June) annual celebration to fall on these dates. #saveourshops and shop local next week


An initiative from New Covent Garden Market, the UK’s premier flower supplier, British Flowers Week is all about championing the fantastic variety, beauty and quality of British cut flowers, foliage and plants and the people behind them. This includes small and large scale British growers, wholesalers, local florists and even gardeners across all of the UK. This year, for the first time, New Covent Garden Market are extending the celebrations to the public and are asking people across the country, businesses and the public alike, to join in with the weeklong celebration by decorating their window with a British flower bouquet, single stem or even a painting or drawing.


This year, British Flowers Week is working with florists and growers across the UK, including prominent UK florists Simon Lycett and Simon Connolly, both of whom have worked for the British Royal family, The Real Flower Company and The Garden Museum. Meanwhile, Flowers from the Farm, the award-winning, nationwide network of nearly 800 independent, artisan flower farmers, will have growers from the Isles of Scilly to Inverness celebrating by posting images and videos of their designs, window decorations and flower displays on social media. Four of their growers have also created special displays to represent the four nations including Occasions Floral Design in Northern Ireland, Tomnah’a Market Garden in Scotland, Firenza Flowers in England and Farhill Flowers in Wales.


Rebecca Barrett, Communications and Marketing Director at Covent Garden Market Authority who run British Flowers Week, said: “British Flowers Week has always been a marker point in the year to celebrate and support independent florists and growers, raising awareness of the fantastic range and calibre of flowers that can be found across the British Isles. This year we’re moving from a business to business initiative and newly asking the public to join with us in celebrating the UK’s cut flower and foliage industry by putting all things British Flowers in their windows. For those in rural areas where a house window can’t be seen by a passer-by, then on their gates or fences. This year’s theme is ‘Healing’, which is particularly apt. We want everyone to reflect on and celebrate the calming and joyful qualities of flowers.”


Simon Lycett, Royal florist, author and guest judge of Netflix hit The Big Flower Fight, said: “All flowers are fabulous, and British Flowers are blooming beautiful – and very on trend! Scented and seasonal, they bring joy, lifting the spirits, so it is particularly apt that they are currently experiencing a well-deserved revival. I am thrilled to be working with the iconic and unique, New Covent Garden Market to celebrate British Flowers Week. Go on everyone – put bunch, a bud or a bloom in your windows this British Flowers Week!”


Royal florist, author and sustainability champion, Shane Connolly, said: “In the UK we have world-class growers producing an amazing variety of beautiful, natural, scented flowers and foliage. Every season brings something new and wonderful that will soothe or inspire us and remind us what nature really looks like.  And being British grown, we're cutting our carbon footprint into the bargain. So I am proud and delighted to be a part of this year’s New Covent Garden Market British Flower Week celebrations and I encourage all of you to join in too, by placing your own British flowers or drawings in your window for others to enjoy.

This year will see a series of virtual workshops, garden tours and talks going live online and on social media throughout the week, educating consumers on the best of British blooms and tips and tricks to bring them to life in your home.

This year, the market’s downloadable toolkit is designed to offer guidance in decorating British Flowers Week windows, including cut-out materials, posters and tips that businesses can use to get the most out of the week. Furthermore, New Covent Garden Market will be showing support on social media for British businesses throughout the week, with those taking part encouraged to share images of their decorated windows with #BritishFlowersWeek and tagging @MarketFlowers.

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