Oliver Sissons, SEO manager of Reboot has provided tips on how to spot if your website has been under attack from negative SEO
Link Tracking Tools
Tools like Ahrefs, SEMrush and Majestic SEO provide up-to-date reports on who is linking to your website and regularly auditing their reports will help you keep an eye on any potentially malicious activity. Google also provides an overview of who is linking to your website in Google Search Console.
If you do find someone pointing toxic or spam links to your website, you should put together a disavow file and submit it to Google. This should help nullify any negative effects the links might have on your website.
Tracking Brand Mentions
Not everyone trying to hurt your business will link to your website. It is possible that a competitor or disgruntled ex-employee is leaving fake, damaging reviews and mentions of your brand online to scare off potential new customers. Using tools like Google Alerts, BuzzSumo and Hootsuite can help you find new mentions of your brand online and decide if they are legitimate or being created to hurt your marketing efforts.
Google Search Operators
By getting comfortable using Google search operators, you can search Google’s database of billions of websites to find those specifically talking about your business. Start playing around with them by switching the example text out with your businesses or website name and details. You might be surprised by what shows up.
Review Advertising Data
If you are running any paid ads online, you need to know how to review the campaigns’ performances and dive into the huge amount of data made available to you. Look out for any sudden spikes in the amount of impressions or clicks from a single area (especially if you are targeting a broader location) and start analysing where the money you are spending is going.
Keep an Eye on Your Review Profiles
You should already be responding to new positive and negative reviews on your website or business. You should know about and have access to all review profiles about your business so you can dispute any fake ones which might be sent your way.
Keep Your Logins Safe
The best way to prevent a hack or recover quickly from one is to keep any login or access details secure and safe. Also, familiarise yourself with who to contact if your website is ever hacked.
Check for Duplicate Content
Sometimes spammers will take your content and publish it on countless other websites to lower the value of your website. Check by taking random strings and sentences from your key pages and search them in Google surrounded by quotation marks. If any of these spammy websites are outranking your own content, you need to find out why. You could look at having the duplicated websites taken down for copyright reasons or might even have to update and improve your own content.