How business owners can make the most of downtime to re-order and restructure their firms

In a new, hopeful, turn of events, a vaccine has emerged that has so far shown to be 90% effective in treating the COVID-19 virus. This is very welcome news across the globe; especially to the world of business, which has been heavily impacted by the pandemic. Currently, the second period of lockdown in England has caused yet another wave of disruption as many firms have had to shut their doors for a second time, or employees have had to begin working from home once again.

Already, the first lockdown brought many changes to the business world. In fact, research from The Future Strategy Club ( - a lean and transparent agency with access to the finest freelancer talent - shows that 29% of business owners have streamlined their teams. The pandemic has provided the chance for firms to slow down and, in many cases, adapt their business model to survive the virus.

For some, this meant re-focusing on their mission statement and business values. For others, this was the chance to broaden their offering by creating e-commerce arms of their firms. The chance to restructure was taken by many business owners, as shown by the research from The Future Strategy Club. With rumours that business may be back to 'normal' by the spring, the next few months are perhaps the last chance for these big business changes to be brought to fruition.

To help with this, the importance of short-term, freelance talent cannot be underestimated. As future projects are planned, business leaders may be looking for talented individuals to help get projects off the ground as business begins to pick up once more. 

Justin Small, Founder of The Future Strategy Club, discusses the importance of freelancers post-COVID: 

“This period has highlighted some of the unnecessary expenses and processes that businesses have perpetuated over the last few years. In the world of business normally, what we have achieved in the past two or three months would have taken years of planning and five years to implement. Lockdown has shown that innovation can, and should, be much faster than this.

Businesses will realise that they don't need that expensive office in Shoreditch to be innovative when remote and flexible working works as well as that. They won't need to employ a CMO on £100,000 a year with a huge office when a consultant working two days a week is more than enough resource. Now is the time for firms to hire top talent to help with this restructuring process before the Spring. This kind of talent is normally inaccessible to SMEs - however with entities such as The Future Strategy Club, high-calibre freelancers are available for a fraction of the cost.

Although historically, these consultants and freelancers have been excluded from the benefits of the permanent workforce - including workplace culture, socialisation and support networks - it is clear that the perception of freelancers and skilled consulting work has long needed an overhaul. Now, with the turbulence caused by the lockdown crisis, the private sector’s reliance on flexible workers will not only become apparent but crucial to its survival, delivering a positive step for the gig economy and its importance to the wider economy.”

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