65% of Shoppers Plan to Support Small Businesses this Christmas

A snap survey of people working in small businesses across the UK[i] has found that 65% have made a deliberate decision to support other small businesses during the pandemic and plan to do so this Christmas as far as possible. Marginally more women than men are key advocates of local, small businesses.

The survey by Purbeck Insurance Services, provider of the UK’s only Personal Guarantee Insurance to SME business owners and directors found that choosing to shop small is not all about spending power as those earning between £10k - £20k per annum were much more likely to seek out small businesses to support, than those earning over £40k per annum.

Todd Davison, MD of Purbeck Insurance Services said: “Small business workers are clearly major champions of other small businesses and it is fantastic to understand that many have made a deliberate, considered decision about where their hard-earned cash will go this Christmas. This will be welcome news for many small businesses, particularly as lockdown lifts next week and non-essential shops open their doors at this crucial trading time.”

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