Managing Online Reviews
Reviews are a bit of love-hate thing, especially for SMEs and small businesses trying to build a solid reputation online. Obviously, positive reviews help promote your brand but negative reviews can produce an undesirable impact and counter all the hardworking you have done to gain positive reviews online. As a UK SME business owner, you should always remember that a negative review here and there is inevitable, and if the vast majority are positive, you have nothing to worry about.
There are three things to remember while managing online reviews, including requesting customers to leave them, monitoring the reviews that come in and responding to the customers who leave them, both positive and negative. You should be prepared to invest your time and resources into managing these.
In order to understand the importance of these reviews , here are the main reason why online reviews are important
Reviews Build Credibility
Consumers now conduct more research than ever prior to selecting where to purchase goods and services. And, for the vast majority of them this research begins and ends with online reviews even more than personal recommendations. Consumers turn to review sites to gain a better understanding of a business, so the more positive reviews you have, the better. These positive reviews will help instill trust within your business and solidify your reputation as a leader in your perspective field.
Reviews Help Your SEO
In order to appear in online searches, your business needs to have good SEO results if you need to build an online customer base. Online reviews play a big role in SEO, as reviews can influence where a business falls within search rankings. Google gathers review information from many sites when determining a business ranking in their search results. Sites like Yelp and Facebook determine a business’s ranking based on overall rating and number of reviews.
Reviews Help Connect you with Your Customers
It’s always important to find interesting ways to connect with your customers and reviews provide a great avenue for doing just that. When a customer leaves a review, you can take the time to respond and thank them for purchasing from you and find out valuable information about their experience and thoughts on the brand and business. Responding will also provide credibility to others who read the reviews and see your personal responses.
Small businesses should embrace the power of positive online reviews. They can help potential customers learn more about your business so that they consider using you in the future when they’re ready to make a purchase.